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+=== Tatics Used By Misinformers ===
+  * Pick information that supports their claims (correct or incorrect information
+  * Relying on common people who push misinformation
+  * Incorrect Reasoning (reasoning fallacies, discounting facts, falling back to name-calling/emotion manipulation)
+  * Goal-post moving and high-expectations before accepting new belief
+=== Misc ===
+% of anti-vax propaganda on twitter was due to 12 people (https://www.npr.org/2021/05/13/996570855/disinformation-dozen-test-facebooks-twitters-ability-to-curb-vaccine-hoaxes)
 Climate change example
 https://wires.onlinelibrary.wiley.com/doi/full/10.1002/wcc.665
+Yale and George Mason universities have found only about 15% of Americans are aware that the expert climate consensus exceeds 90%
+“Victory will be achieved when average citizens ‘understand’ (recognize) uncertainties in climate science”
+"The antidote to climate denialists is to expose the full nature of their financial and ideological corruption, and the similarity of their argumentative strategy to that used in other trumped-up denialist movements about evolution, vaccines, and the shape of the Earth" -  How to Talk to a Science Denier
+Tobacco Industry - “Doubt is our product" https://iris.who.int/bitstream/handle/10665/70894/WHO_NMH_TFI_12.1_eng.pdf;jsessionid=6DD3940E52AE2E4DF661C734B6DD0D29?sequence=1